To keep up with the pace of the digital era and enhance the overall operational efficiency of the enterprise and employees' comprehensive literacy, recently, ARTECH CNC COMPANY organized all its employees to participate in a special training activity carefully planned by Alibaba Group. This training covers multiple core areas such as e-commerce operation, digital marketing, and cross-border e-commerce practice, bringing employees a knowledge feast full of practical content and helping the enterprise seize opportunities in global competition.

The two-day training saw a team of senior lecturers from Alibaba deliver systematic course explanations to ARTECH CNC COMPANY's employees with rich practical cases. In the e-commerce operation module, the lecturers conducted an in-depth analysis of the platform rules and operation skills of Alibaba International Station, elaborating on links from store decoration, product listing optimization to keyword ranking improvement and inquiry conversion. This gave employees in charge of foreign trade business a clearer understanding of the platform's operation logic. "Previously, when operating the international station, I always found it difficult to increase traffic. After listening to the lecturer share methods for accurately targeting customers and optimizing product detail pages, I suddenly felt enlightened," said Xiao Li, an employee from the foreign trade department.

The digital marketing course focused on popular fields such as social media marketing and content marketing. By comparing successful cases in different industries, the lecturers explained how to formulate differentiated marketing plans based on the characteristics of products like Milling Robot Arm and how to use data analysis tools to track marketing effects and optimize strategies. Employees from the sales department actively participated in interactive discussions, putting forward questions based on their own customer development experience, and the lecturers answered them patiently one by one, creating a lively atmosphere at the scene. Employees from the technical R&D department also stated that such marketing courses helped them understand the real market demands for product functions, which was very inspiring for subsequent product iteration and upgrading.

The cross-border e-commerce practice drill session was particularly beneficial for employees. Under the guidance of the lecturers, employees were divided into groups to simulate the entire process of cross-border e-commerce operations, experiencing links from market research, customer communication to order processing and logistics tracking. This not only made them familiar with the key nodes and risk prevention points of cross-border transactions but also improved their problem-solving abilities through team collaboration. "The issues encountered in the drill, such as logistics timeliness control and cross-border payment processes, are common in our actual work, and the solutions provided by the lecturers are very practical," shared Xiao Wang, an employee from the logistics department.

After the training, employees all expressed that they had gained a lot. Many employees mentioned in their training summaries that through this training, they not only learned professional e-commerce operation and marketing knowledge but, more importantly, developed digital thinking and learned to make data-driven decisions. The person in charge of ARTECH CNC COMPANY also stated that Alibaba's training resources are professional and cutting-edge. Organizing all employees to participate in this training aims to inject new impetus into the enterprise's digital transformation and enhance the team's market competitiveness. In the future, the company will continue to strengthen cooperation with high-quality platforms, provide employees with more learning and growth opportunities, and promote the common development of the enterprise and its employees.